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Challenge

To create awareness and build buzz for the grand opening of Norfolk’s revitalized waterfront dining, entertainment and event district.  

Solution

An integrated campaign complete with events, media coverage, a new website, traditional and digital advertising, social media and more. Our efforts resulted in 35,000 people visiting the Waterside District during the grand opening weekend, a Facebook following of over 32,000 and an email database of 21,000 subscribers by grand opening. Public relations efforts garnered $1.8 million in earned media across all channels. Foot traffic and sales for the Waterside District continue to grow, with 2-3 million visitors expected annually.

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