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Digital Media Specialist - Richmond

POSITION SUMMARY:

The candidate we seek will be responsible for helping lead consumer and marketing research to produce digital media plans that drive brand strategies and innovation through paid efforts across display, search and social.

The Digital Media Specialist opportunity represents a unique chance to perform research, analysis, share insights, and study the effects firsthand. This position will work closely with other digital media specialists, as well as account teams, to develop paid media solutions across all forms of digital. This includes research, planning, execution/plan implementation, tracking and analyzing efforts, and performing campaign optimizations.

The right candidate will move the agency forward by providing effective and efficient media buying, innovative solutions, performance insights and recommendations to improve campaign delivery and achieve client goals.

Responsibilities and Duties

  • Digital Media Specialist will design, detail and report on paid display, search and social media solutions from conception to completion
  • Includes work across several digital campaigns and multiple verticals
  • Manage media buying responsibilities including vendor relations, negotiate and place contracts, resolve billing issues, order make-goods, and coordinate materials
  • Manage campaign trafficking responsibilities including creative QA, ad server tag development, pixeling/tagging for campaigns
  • Manage and monitor media schedules for both in-house efforts and with outside media partners
  • Ongoing monitoring of campaign performance across all responsible efforts to ensure campaigns run smoothly, on schedule and delivering the best performance possible
  • Conduct audits of paid efforts to determine efficiencies and recommend optimizations based on findings
  • Work with other digital media team members to develop strategic approach and tactical executions that align with client goals and larger media efforts
  • Collaborate with other consumer engagement team members to identify unique opportunities to stay at the forefront of the digital advertising space
  • Review, provide input, and take action on campaign results and analytics, demonstrate the effectiveness of media optimization, and articulate insights based on analytic data
  • Coordinate and manage internal documentation to ensure campaign accuracy and alignment in reporting
  • Actively participate in staff meetings, media vendor meetings, and team strategy sessions
  • Work with account teams to answer digital media activation questions

Qualifications and Skills

  • Bachelor’s degree or, at least 3 years of experience in a relevant field (preferably at an agency or in marketing)
  • Must have 1-2 years experience in managing paid media campaigns
  • Must be a strategic thinker with strong problem solving, communication, and presentation skills
  • Adaptable in a constantly changing environment, organized and able to handle pressure well
  • Google AdWords and Google Analytics certification will be considered, but not required
  • Knowledge and experience using social platforms for paid social efforts (Facebook is a must, other platform knowledge will be considered but not required)
  • Must be comfortable working in a collaborate team environment, but also be able to work independently to accomplish tasks

Required experience:

  • Proficiency in Microsoft suite including Excel, PowerPoint and Word

Desired experience:

  • Digital Media inclusive of trafficking, actualization and billing reconciliation – 1 year
  • Paid Social (Facebook, Instagram) – 1 year
  • Search Engine Marketing - 1 year
Account Manager – Richmond

We are a Richmond-based advertising agency with one goal: to make a difference in the work we do. In order to make that difference, we assemble teams of creative individuals who are motivated by an innate curiosity to discover the next great idea. 

We are looking for an Account Manager to serve as the primary contact between client and agency, along with the assistant account executive as applicable. Identifies client needs and opportunities, then works with project managers to apply appropriate agency resources. Ability to provide strategic direction and ongoing project management to creative, media, production and other agency disciplines (including collaboration with partner agencies and vendors, if applicable). Based on the client business goals, helps develop strategic marketing programs for clients and is responsible for managing multiple accounts or large accounts. Responsible for carrying out plan objectives on a daily, project by project basis, individually or through delegation of work to members of the account team. Is actively involved in launching and managing campaign work, delegating assignments to agency team, and integrating effectively with creative, media, PR and digital teams to ensure the needs of client are met. Responsible for gaining new business from existing clients.

The ideal candidate will be responsible for the following:

  • Manage day to day functions of Assistant Account Executive as assigned
  • Meet with clients to discuss goals, objectives, and needs
  • Think ahead, anticipate outcomes and client needs, and plan accordingly
  • Identify advertising requirements and possible audiences
  • Devise advertising campaign strategy and write creative briefs
  • Set deadlines jointly with client and relevant agency personnel
  • Effectively present, sell, and defend all agency work/proposals to clients
  • Present campaign ideas to client individually and with creative teams or other agency personnel
  • Get budgets and ideas approved by client
  • Brief media, creative, digital, and PR staff
  • Maintain regular contacts with both agency staff and clients
  • Maintain budgets and campaign costs
  • Present and review invoices with clients
  • Write detailed reports
  • Communicate and build marketing campaigns with agency personnel
  • Ensure client revenue goals are met, when assigned
  • Develop close relationships with senior level client staff
  • Effectively manage the tactical day-to-day while demonstrating a capacity and desire to lead the strategic vision
  • Analyze difficult situations and challenges accurately and add value by offering meaningful business solutions
  • Assist in business development as needed, working as part of pitch team to acquire new accounts

 Requirements

  • Bachelor’s Degree required
  • 3 plus years of experience in Advertising, Public Relations, or similar environment
  • Ability to utilize technology proficiently in order to successfully perform work
  • Takes ownership in learning and improving one’s technology capabilities
  • Ability to develop compelling strategies, write compelling proposals, and make compelling presentations
  • Strives to be educated in communications, marketing, and advertising trends
  • Ability to cultivate networking opportunities by attending internal and external events
  • Team building personality and ability to build great teams to get great results

NDP maintains a drug-free workplace and is an equal opportunity employer (EOE).

Job Type: Full-time
Required experience: 3+ years Advertising, PR or similar environment
Location: Richmond, VA 

Graphic Designer – Richmond

Why work here?

Are you hungry? We are. We want a fresh perspective and we hope you are someone who gets obsessed with original thinking… seek inspiration (even outside of the internet)… think music, museums and the outdoors. You are not satisfied with the status quo and the same-o… Yes, we know you! Come collaborate with us to weave technology with design into beautifully crafted work.

The Graphic Designer will assist with new initiatives and a wide-range of projects including branding initiatives, production work, collateral, and digital design. 

Responsibilities:

  • Design visually attractive and effective advertising materials
  • Work collaboratively with design team to ensure design concepts are delivered according to concept
  • Encourage agency-wide improvement in design capabilities

Qualifications:

  • Minimum of a Bachelor's degree required, preferably in graphic design
  • Ideal candidate will have 3+ years of experience in an advertising, digital or public relations agency or similar environment
  • Expert understanding of graphic design, layout, and typography
  • Excellent and efficient production skills
  • Master of the Adobe Creative Suite
  • Ability to manage multiple projects simultaneously
  • Awareness of innovative design trends and technologies
  • Proactive, self-starter who maintains an upbeat, positive, “can do” attitude
  • Ability to work with minimal supervision
  • Ability to adapt and adjust to a variety of situations as a resourceful problem solver, troubleshooter, and creative thinker
  • Possess a strong work ethic and take pride in the quality and accuracy of work
  • Strong communication and presentation skills

Please include a link to your online portfolio with your application in order to be considered.

NDP maintains a drug-free workplace and is an equal opportunity employer (EOE).

Job Type: Full-time
Required experience: 3 years Advertising or similar environment
Location: Richmond, VA 

Associate Creative Director – Richmond

Associate Creative Director Wanted.

You already know your way around Adobe Creative Suite. You know the intricacies of type design and appreciate the nuances of kerning and leading by hand as opposed to by computer. Heck, you probably recreated a Gutenberg Press in your basement. You understand color theory, photography composition and are the person everyone at a cocktail party avoids speaking to about the pros and cons of The Golden Ratio Theory. You are comfortable with all forms of content creation. Motion graphics is second nature. Your Facebook, Snapchat and Instagram posts are the envy of your creative friends, and totally confuse your parents.  

You know how to make things look pretty, but can you concept and lead?

Can you take two abstract ideas and bring them together in a new and unexpected way? Can you take a strategy and wrestle it to within an inch of its life? Can you pull an insight out of the bowels of focus group consumer research and come out the other side with a creative solution that makes a difference and is inspiring enough to change consumer perspective and behavior?  

Well then, we’ve been looking for someone like you. Someone who can help us build a place where everyone can reach their maximum human potential. Interested in joining our work in progress?

Qualifications:

  • Minimum of a Bachelor's degree required, preferably in graphic design
  • Ideal candidate will have 10+ years of experience in an advertising, digital or public relations agency or similar environment
  • Ability to manage teams to produce great work
  • Provide leadership and guidance to build teams
  • Expert understanding of graphic design, layout, and typography
  • Excellent and efficient production skills
  • Mastery of Adobe Creative Suite
  • Ability to manage multiple projects simultaneously
  • Awareness of innovative design trends and technologies
  • Proactive, self-starter who maintains an upbeat, positive, “can do” attitude
  • Ability to adapt and adjust to a variety of situations as a resourceful problem solver, troubleshooter, and creative thinker
  • Possess a strong work ethic and take pride in the quality and accuracy of work
  • Strong communication and presentation skills

Please include a link to your online portfolio with your application in order to be considered.

NDP maintains a drug-free workplace and is an equal opportunity employer (EOE).

Job Type: Full-time
Required experience: Advertising: 10+ years
Location: Richmond, VA 

Analytics Lead – Richmond
The talented, diverse Analytics Lead we seek must be passionate about developing analytic solutions for our clients that will drive brand strategies and innovation. This is a hands-on position that uses a variety of analytic methods and software tools to derive actionable insights from client and industry data. In addition to having strong analytic skills, the candidate should be able to develop clear and concise communications for both internal and external clients.

In your day-to-day role you’ll be the primary source for web/digital data for project support, client reporting, and post-mortem analysis. You’ll be responsible for managing digital analytics solutions and work closely with internal teams to appropriately develop, deploy and measure tracking frameworks leading to the continuous improvement of campaigns for clients.

This is a unique opportunity to join a smaller team of smart collaborative people where you can practice your knowledge around analytics and also have the opportunity to learn and grow. The right candidate will embrace the opportunity to study advertising effects firsthand and rejoice in the agency creative environment. This is not just a number crunching 9-to-5 job; it’s an opportunity to be a key member of a growing team where you can see your work make an immediate and real impact.

RESPONSIBILITIES:
  • Analytics Lead will utilize analytic and data management techniques to create actionable insights that impact and increase effectiveness of marketing campaigns.
  • Serve as primary reporting and project support expert for web and digital data, analysis and tools via testing, presentations and dashboards/scoreboards.
  • Provide reporting solutions, A/B testing, tagging enhancements, survey support and more.
  • Use web analytics tools to track, analyze and optimize online campaigns.
  • Test and analyze creative and campaign structures to increase ROI and drive incremental response behaviors.
  • Manage analytics solutions, ensure all data is up-to-date, accurately collected and correctly used to maximize data collection.
  • Ensure that all digital campaign collateral is well positioned for tracking and measurement, and collaborate with broader client teams to enhance effectiveness of websites and advertising programs.
  • When and where appropriate, make recommendations to improve marketing initiatives that support client goals based on data and analysis.
  • Keep track of campaign objectives and KPI requirements, and maintain records of key elements such as target criteria, markets, tactics, key dates, costs and results.
  • Partners with internal teams to determine and/or develop methods used to measure and optimize quarterly and annual marketing efforts for clients.
  • Creates and delivers reports and presentations to effectively communicate information to client marketing departments or other stakeholders.
  • Develop, lead and manage multiple projects while working independently and prioritizing based on evolving client needs.
  • Build and manage client relationships and serve as strategic thinking partner to stakeholders.
  • Build internal and external network, and engage on business and technical issues.
  • Creates and maintains procedures related to areas of responsibility.
  • Actively participates in staff meetings, vendor meetings, team strategy sessions and client presentations.
  • Works with account leadership to answer analytics related questions.
KEY SKILLS/REQUIREMENTS:
  • Four-year degree in Computer Science, Mathematics, Marketing, or Business.
  • At least six years of experience with web analytics solutions and databases is required, preferably in agency or organizational environment.
  • Solid data analysis experience in using analytics to find insights that delivered business goals.
  • Strategic thinking and consultative skills, a sense of urgency and curiosity, and the courage and confidence to debate.
  • Good balance of quantitative and qualitative analytic skills, with aptitude for applying them to campaign optimization along with problem identification and resolution.
  • Advanced proficiency in web analytics solutions, tools, and databases, such as Google Analytics, DoubleClick, and Facebook Business.
  • Experience with integrated/cross-channel reporting and attribution.
  • Strong understanding of attribution modeling concepts and familiarity with the strengths and weaknesses of different approaches.
  • Aptitude for transforming raw internal or client data into formats that facilitate analytic processing.
  • High-level proficiency with Microsoft Office products, particularly Excel and PowerPoint.
  • Experience working with call tracking software, PPC analytics and website optimization preferred.
  • Solid proficiency with Tableau products and services, specifically Tableau Desktop and Tableau Online.
  • Adaptable in a constantly changing environment, organized and able to handle pressure well.
  • Get it done attitude with willingness to work long hours if unexpected projects or tight deadlines require it.

NDP maintains a drug-free workplace and is an equal opportunity employer (EOE).