Challenge

To create and deliver a gift that is smart, fun and actually practical for clients and prospects attending the Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association Conference. The gift must cut through the typical white noise of conference tchotchke and giveaways and, in the end, make the recipient want to carry the cool gift back home.

Solution

To help our clients and prospects get through the grind, we created a heavy-duty metal kit containing essential items key to “surviving” three straight days, and nights, of networking, workshops, speakers and schmoozing.

Results

After a successful launch of Thrive2055, momentum and participation within communities throughout the Tristate Chattanooga Region grows each day. The program continues to promote the balance between economic development for the citizens of the region while safeguarding the quality of life that makes it such a great place to live.
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