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Challenge

Give this luxury, historic landmark brand a voice that acknowledges its prestigious past while giving it relevance in the current conversation.

Solution

We paired vintage-style custom hand illustrations with a series of witty perspectives and observations, opening the door for a commentary on the finest things in life in a voice that can only come from the Jefferson.

The campaign mix includes social content for the hotel’s Instagram and Facebook accounts, coasters to greet guests in the bar and at special events, digital display ads and is featured on the hotel website.

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