Challenge

Improve driver awareness and cyclist safety as more people commute to work on two wheels.

Solution

A posters campaign zeroing in on how cyclists feel when being encroached by vehicles. The design provided the foundation for a campaign that included outdoor boards, magazine ads, social media campaign, helmet stickers and more.

Results

Extensive media coverage, 17,000 website visits, 12,900 social media views and campaign elements throughout a region. But what really counts, to date, there have been no serious injuries or deaths as a result of cycling commuters.
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