Share The Road
No. Seriously. You really should share the road with the good folks who commute on two wheels rather than four.
Improve driver awareness and cyclist safety as more people commute to work on two wheels. We wanted to change people’s perspective of how they viewed cyclists.
A posters campaign zeroing in on how cyclists feel when being encroached by vehicles. The design provided the foundation for a campaign that included outdoor boards, magazine ads, a social media campaign, helmet stickers and more.