Challenge

To communicate the high level of cancer care provided by Rex/UNC Health without looking and sounding like every other specialty healthcare partnership ad out there.

To connect and communicate to viewers that beyond the moment when you hear the diagnosis of cancer, that moment of void, where there is no sight or sound, there is hope.

Solution

A TV spot with sparse messaging and music to accompanying arresting and emotional visuals, to connect and communicate that beyond the moment when you hear the diagnosis of cancer, that moment of void, where there is no sight or sound, there is hope. The TV spot’s call to action led viewers uncrexcancercare.com for more information.

Results

Rex/UNC continues to experience increased awareness of their partnership and increased patient inquiries through uncrexcancercare.com
Previous Good Samaritan Hospice Print Campaign

Previous project

Good Samaritan Hospice Print Campaign

Next Thrive 2055

Next project

Thrive 2055