Challenge

To communicate the high level of cancer care provided by Rex/UNC Health without looking and sounding like every other specialty healthcare partnership ad out there. To connect and communicate to viewers that beyond the moment when you hear the diagnosis of cancer, there is hope.

Solution

A TV spot with sparse messaging and music to accompanying arresting and emotional visuals, to connect and communicate that beyond the moment when you hear the diagnosis of cancer, that moment of void, where there is no sight or sound, there is hope. The TV spot’s call to action led viewers to uncrexcancercare.com for more information.

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