Don’t Take Advice From Dr. Internet
We’ve all done it. We’ve typed a symptom or two into a search engine and let Dr. Internet and his vast web of medical knowledge convince us that we’re suffering from every ailment under the sun.
To link users to helpful, accurate health information. Because when you type any ailment or symptom into a search engine you get a laundry list of “could be’s” that, nine times out of ten, are just wrong.
TV, banner ads and an online assessment tool showing that the diagnostic expertise you get with the team at MidMichigan Health is always superior to the exaggerated claims you’ll get with Dr. Internet. The campaign led to 15,000 new assessments, gaining traction and credibility in MidMichigan’s newest markets.
Building A Community
Identifying The Brand