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Challenge

To link users to helpful, accurate health information. Because when you type any ailment or symptom into a search engine you get a laundry list of “could be’s” that, nine times out of ten, are just wrong.

Solution

TV, banner ads and an online assessment tool showing that the diagnostic expertise you get with the team at MidMichigan Health is always superior to the exaggerated claims you’ll get with Dr. Internet. The campaign led to 15,000 new assessments, gaining traction and credibility in MidMichigan’s newest markets.

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