Challenge

To link users to helpful, accurate health information. Because when you type any ailment or symptom into a search engine you get a laundry of it’s possible or could be's, which are treated like as gospel. Nine times out of ten, it’s just wrong.

Solution

TV, banner ads and an online assessment tools showing that the diagnostic expertise you get with the experts at MidMichigan Health is always superior to the exaggerated claims you’ll get with Dr. Internet.

Results

The campaign led to 15,000 new assessments, primarily in MidMichigan’s newest markets. Getting its audience to value real advice over “Dr. Internet” helped MidMichigan gain traction and credibility where it needed it the most.
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