Challenge

To position AnMed’s orthopedic services against a growing list of competitors seeking similar types of orthopedic patients – those who think that 60 is the new 50, have sports-related injuries and are willing to travel for non-emergency care.

Solution

We created an integrated campaign with print, outdoor and digital ads to show how easily bad things can happen to weekend athletes, but more importantly, how quickly AnMed Health, as a leader in sports medicine, can get them back in action.

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