To position AnMed’s orthopedic services against a growing list of competitors seeking similar types of orthopedic patients, those who think that 60 is the new 50, have sports related injuries and are willing to travel for non-emergency care.


We created an integrated campaign with print, outdoor, and digital ads to show how easily bad things can happen to weekend athletes, but more importantly, how quickly AnMed Health, as a leader in sports medicine, can get them back in action.


Community Orthopedics saw an increase in patients to its location along with brand awareness of its services and providers.
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