And just like that, we are into a new year. If 2017 is anything like 2016 at NDP, it will be a year of FIRSTS. Here’s a look back at some of the biggest news from NDP in 2016.
Our principals Susan Dubuque and Roger Neathawk were honored in 2016 as Ad Persons of the Year. This prestigious award recognition was a first for NDP. We are incredibly proud of Susan and Roger and their exceptional contributions to our agency, the amazing relationships they have built with our clients, and their leadership in the advertising industry as a whole. Susan and Roger have certainly dedicated their lives to giving back to the community and using advertising as a vehicle for the greatest good. As Susan said of the honor, “I hope we continue to do great work that we’re proud of, for great people we’re proud of.”
We made history in the PRSA Awards sweeping both Best of Shows for the first time in its 70-plus year history. NDP was honored with two Best of Show awards for our work with the VMFA Japanese Tattoo Exhibit. This was the first time in the awards’ history, that the same project swept both Best in Show awards. We won the Capital Best in Show for our creative tactics entry and the Commonwealth Best in Show for our brief observances and events campaign. Our efforts in media, partnerships, creative, events and social media earned lasting ink for the museum.
NDP became the first independent agency to fight advertising fraud as part of the Trustworthy Advisory Group (TAG) Certified Against Fraud initiative. Announced in July, 2016, TAG is a first-of-its-kind, cross-industry accountability program fighting criminal activity across the digital advertising supply chain. TAG works collaboratively with companies like NDP and others in areas critical to the $50 billion digital advertising industry. Digital advertisers lose billions each year to criminal activity in the areas where TAG focuses. A recent study by the International Advertising Bureau (IAB) and Ernst & Young estimated that $8.2 billion can be saved each year if the digital advertising industry works together to eradicate corruption across the supply chain.
In the agency’s 32-year history, there have been periods of great growth. 2016 was no exception. As an indication of the agency’s growth, we added more new people than any time in the agency’s recent history. Agency staff grew by 25% with the addition of many new positions. From our first hire in January to our most recent at the end of December, 2016 saw the addition of new positions including a front end developer, marketing analytics lead, media director, graphic designer, director of integrated production, digital product lead and more.
Drumroll, please …. Introduced in 2016: The Doodle!
Our new brand was launched last spring and the new mark (affectionately called ‘the doodle’) made its debut. As our executive creative director, Jimmy Ashworth, stated last March, “This represents who we are, how we work, our energy, creativity and curiosity.” The new NDP brand is a signal to our staff and clients that we are a unique group of individuals who are here to make a difference with how we think, how we work, and how we create things that are special.
So there you have it. The top highlights from 2016 and also a collection of firsts for NDP. We are looking forward to a great year in 2017 and invite you to be among the first to contact us this year if you would like to talk about your marketing program and how to put it on track for a successful new year ahead.
Please call us at (866) 877-9187 or send us a note to firstname.lastname@example.org.