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Challenge

Grab the momentum from RVA’s cycling fever and launch VCU’s new community and employee health initiative in conjunction with their official medical sponsorship of the UCI World Cycling Championships taking place in Richmond.

Solution

Through vcushift.com we used video to promote VCU’s sponsorship of the event, and also featured staff testimonials and a downloadable Shift toolkit to spread the word about how “shifting” habits, big and small, can be the path to a healthier life. We also provided internal motivational messaging to get the staff engaged and involved.

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