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Challenge

To create the new brand for VCU Health, formerly VCU Medical Center, around the message that they are, and have always been, driven to deliver the best state of health for all of humanity.

Solution

A television and print campaign using animation, live footage and photography to show a tireless drive to succeed and make life better and longer for each generation. We focused on how meticulous planning and the calculated growth of VCU Health continue to make us all healthier every day. We encapsulated this amazing achievement into the tagline – Making Life Better, By Design.

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