Can you relate to a cartoon character with foot pain?
Yeah, us too. It’s why we let our buddy Stephen unfold his saga of finally finding relief for his tootsies.
Bridging the counterintuitive gap between feeling sharp pain in the foot, and seeking treatment at a vascular clinic.
A series of animated digital banners telling the story of Stephen and his quest for relieve from Plantar Fasciitis (foot pain). Banners led to relievemyfoot.com, a site built to clearly show that the only way to truly fix it is VCU Health.
To date, the campaign’s garnered more than 3,000,000 impressions and earned more than a 300% ROI in terms of new patients.