Bridging the counterintuitive gap between feeling sharp pain in the foot and seeking treatment at a vascular clinic.


A series of animated digital banners telling the story of Stephen and his quest for relief from plantar fasciitis (foot pain). Banners led to, a site built to clearly show that the only place to truly fix PF foot pain is at VCU Health. The campaign has earned more than a 300% ROI in terms of new patients.


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