Challenge

Bridging the counterintuitive gap between feeling sharp pain in the foot, and seeking treatment at a vascular clinic.

Solution

A series of animated digital banners telling the story of Stephen and his quest for relieve from Plantar Fasciitis (foot pain). Banners led to relievemyfoot.com, a site built to clearly show that the only way to truly fix it is VCU Health.

Results

To date, the campaign’s garnered more than 3,000,000 impressions and earned more than a 300% ROI in terms of new patients.
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RIDE Solutions Campaign

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Japanese Tattoo: Perseverance, Art and Tradition