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Challenge

Keep the positive momentum of the 2016 brand repositioning by expanding the breadth of the "Some See. We See." brand campaign to further develop the system's story and demonstrate how University Health System continues "Thinking Beyond" for the good of South Texas.

Solution

An integrated campaign extended the "Some See. We See." message by focusing on the unique offerings, certifications, and partnerships found only at University Health System. The expanded integrated campaign featured three new :30 television spots, print, out of home, digital and social media.

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