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To change the public’s perception of University Health System from that of a public hospital, to seeing it as an academic medical center. A place where dedicated teams use knowledge and passion to discover care that heals everyone at a higher level.


An integrated campaign showing how “some see” medicine in a conventional way, while at University Health System “we see” beyond. Being part of an academic medical center allows the teams to use knowledge as fuel to think beyond ordinary medicine to create a level of care and compassion for the community that others cannot match.

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