Challenge

Promote Universal Fibers' unmatched 284 color system to the architecture and design communities.

Solution

A print campaign that pushes the color line’s ability to bring a designer’s color vision, no matter how out there, into reality. We found that a designer’s inspiration is a major driver in the creation of fiber colors.

Results

Each ad has been in the hands of over 100,000 people with insertions in industry publications FX, Interiors + Sources and Contract. Analytics from the digital campaign are still simmering. Stay tuned ...
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