Challenge

To launch Thrive™, the absolute best and most sustainable (we’re not making this up) Nylon 6.6 carpet fiber in the world.

Solution

A full range of product collateral including product cards, sales sheets, brochures and sales kit to support the Thrive™ launch. Each of these pieces fit seamlessly into the existing Universal Fiberscollateral and sales system.

Results

Thrive™’s launch was a success and the new product won Best of Show at NeoCon 2016.
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