Challenge

To launch Thrive, the absolute best and most sustainable (we’re not making this up) Nylon 6.6 carpet fiber in the world.

Solution

A full range of product collateral including product cards, sales sheets, brochures and a sales kit to support the Thrive launch. Each of these pieces fit seamlessly into the existing Universal Fibers collateral and sales system. Thrive’s introduction to the world was a huge success and the new product won Best of Show at NeoCon 2016.

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