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Challenge

Nipsey came to us looking for a poster to live at the UCB venue in New York City, promoting their upcoming show The Apocablitz$. After reading their script, we realized this show called for an integrated promotional campaign. Writing content for some of the best comedy writers in the country? Why not?

Solution

An integrated campaign including posters, fliers, a digital teaser video, a series of scripted videos to bring each character to life, and a series of improv confessionals, giving the characters their own platforms to continue their stories. The campaign lived around New York City and on social and digital channels, helping fill the seats of the historic UCB venue while the Apocablitz$ was running.

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