To create a new name and logo mark that capture the action-oriented, community-focused ethos of the organization.


The name brings to life the fighting spirit embodied in the mission of bringing health to all. The logo mark’s unfurling flag represents the banner they carry for their cause, marching into the fight for good health. The cross on the flag represents the essence of the healthcare they bring to the community.


After a successful launch of Thrive2055, momentum and participation within communities throughout the Tristate Chattanooga Region grows each day. The program continues to promote the balance between economic development for the citizens of the region while safeguarding the quality of life that makes it such a great place to live.
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