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Challenge

Apply the positive momentum of the system's "Some See. We See." brand campaign to the pediatric offerings at University Children's Health, and drive pediatric patients to the underutilized Children's Emergency Department and PediExpress locations.

Solution

An integrated extension of the "Some See. We See." brand campaign focused on the unique access to board-certified pediatric specialists and specialized care offerings at University Children's Health. The work featured two :60 radio spots, print, out of home, digital and social messages, all driving to UniversityChildrensHealth.org. On the site, users were directed to download a guide to help them understand when to use the Children's Emergency Department and when to use the PediExpress locations.

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