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Challenge

Increase awareness among Richmonders of Lemaire's longstanding authority on locally sourced farm-to-table dining. And remind locals that even as new restaurants continue to crop up in this foodie city, Lemaire has been leading that charge for decades.

Solution

A digital campaign featured illustrations of local flavors that the region where we live, and Lemaire, is known for: from Urbanna oysters and Chesapeake Bay rockfish to Hanover tomatoes.

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