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Challenge

Create awareness of the symptoms of stroke. And definitively show that with timely care from a Joint Commission Certified Stroke Center, like University Health System, you can survive the attack.

Solution

A microsite, digital banners, print, radio and social campaign using a metaphor of a Texas wildfire to illustrate the speed and destruction of a stroke. During Stroke Month, UHS saw more than 10,000 visits to strokemovesfast.com. They also saw a 24% gain in social media activity and mentions due to their stroke campaign.

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