Create awareness of the symptoms of stroke. And definitively show that with timely care from a Joint Commission Certified Stroke Center, like University Health System, you can survive the attack.
A microsite, digital banners, print, radio and social campaign using a metaphor of a Texas wildfire to illustrate the speed and destruction a stroke can cause.
In slightly more than a month, UHS saw more than 10,000 visits to strokemovesfast.com. They also saw a 24% gain in social media activity and mentions due to their stroke campaign.