When introducing an established bank into a new community you can't go in with boring banker talk. You've got to hit the people with a little personality. In other words, we showed folks the lighter side of personal and business banking.
To introduce an established bank into markets without sounding like the typical introduction of an established bank into new markets.
StellarOne experienced hugely successful branch openings as they expanded throughout the state of Virginia. The light-hearted approach to promoting their new locations definitely struck a chord within their new communities.