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Challenge

To raise awareness that Maymont was a gift to Richmond from the Dooley family and to encourage the community to protect the experiences had there through donations so that current and future generations can continue to make memories.

Solution

A multi-media campaign of print, out-of-home, social media, Pandora radio and billboards that uniquely “package” the memories made at Maymont to encourage our audience to donate or “gift” Maymont for future generations to continue to enjoy.

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