Living The Brand
As a Seventh Day Adventist organization, Loma Linda doesn’t simply promote health as a philosophy, it is a lifestyle.
To craft a brand strategy and consolidated identity to balance Loma Linda’s commitment to its healing ministry with consumers’ wants for technology, expertise and compassion.
The tagline Many Strengths. One Mission. was created and became the core element of the integrated Live It campaign that included print, outdoor, collateral and web.