King of Pops’ mission is to create unexpected moments of happiness (UMoHs), a surprise that makes you smile and feel good. They do this best with their unique and delicious pops.
In Virginia, even when the calendar says September it’s still plenty hot. So, our goal was to close out the dog days of summer with one last hurrah (call for pops).
We started with a twist on a popular, dare we say, American classic, catch phrase. We explored numerous iterations of illustration styles. The end result being a photo-surrealistic look that conveys the essence of the childlike and fun brand feel of King of Pops.