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Historically, Kindred took a B2B approach to marketing and advertising focused on increasing referral patterns. The organization decided to adjust its efforts in 2014, launching a consumer-facing campaign focused on heavy direct response. Though the campaign was successful, it did not build long-term brand recognition among consumers.


ndp partnered with Kindred's creative team to develop and produce a multimedia advertising campaign that communicates the organization's brand. The campaign includes television, radio, and social media, as well as national digital radio, display, and video elements.

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