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Challenge

Today's bride spends hours poring over wedding guides and magazines, but she also finds inspiration for flowers, cakes, and venues online. We had to position The Jefferson Hotel as more than just a stunning wedding venue. The hotel can make any dream wedding a reality, with everything from beautiful bouquets and delectable dining options to unique touches and amazing photographic settings.

Solution

A print and digital campaign mimicking a bride's online wedding board highlighted The Jefferson Hotel as offering the ultimate wedding experience for a bride, groom, family, and friends.

 

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