8k Sponsorship Campaign
VCU Health's mission goes beyond diagnosis and treatment. Encouraging everyone to live healthier lives through exercise is a big part of VCU's mission. And what better way to prove it than sponsoring an 8k race?
To inspire everyone from serious runners to first-timers to sign up for the 8k, find a group of like-minded athletes and start training.
A print and billboard campaign used running imagery that connected directly with viewers. Each execution featured a graphic type treatment used to playfully challenge the audience to join in and run.