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Challenge

Although VCU Health at Stony Point has existed for years, many nearby residents didn't realize the level and amount of care they have right in their own backyards. We needed to get the word to Stony Point's neighbors that world-class medical care was close. And we mean really close.

Solution

A series of directional posters at Stony Point Fashion Park (which is within walking distance of the medical center) were part of a larger campaign using print, billboards, radio and digital channels to increase awareness of the convenient proximity of VCU Health at Stony Point.

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