Challenge

To give visitors to the Gaylord site the fastest, cleanest, most hassle-free way to locate the information they came to find.

Solution

A navigable, visually striking site using videos, testimonials and simple factsheets so visitors could access information no matter how general or specific.

See more at Gaylord.org

Results

Mobile traffic increased by 450%, search traffic has increased by 19%, and users are returning to the site 32% more often than they had previously. Social network traffic to the site jumped 192%, with 23% of those users returning to the site later.
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