To give visitors to the Gaylord site the fastest, cleanest, most hassle-free way to locate the information they came to find in order to reinforce that Gaylord is the bar when it comes to this type of life-altering care.


A navigable, visually striking site using videos, testimonials and simple factsheets so visitors could access information no matter how general or specific. The upshot of this access to information? Mobile traffic has increased by 450%, search traffic has increased by 19% and users are returning to the site 32% more often than they had previously. Social network traffic to the site jumped 192%, with 23% of those users returning to the site later.


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