The Purpose Is Clear
When asked by our good friends at the Fan Free Clinic to help create a new name and identity, we looked to their history, perseverance and passion to lead the way.
To create a new name and logo mark that capture the action-oriented, community-focused ethos of the organization.
The name brings to life the fighting spirit embodied in the mission of bringing health to all. The logo mark’s unfurling flag represents the banner they carry for their cause, marching into the fight for good health. The cross on the flag represents the essence of the healthcare they bring to the community.