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Challenge

Rising interest rates and lack of consumer awareness to the full suite of offerings from CapCenter didn't scare us away from an aggressive mortgage application rate benchmark for 2018 set by our client. Hey, we do love a challenge.

Solution

A multi-channel media approach for awareness across the market including TV, digital, radio, print, outdoor, direct mail and community partnerships. This truly integrated campaign gave a new voice to the brand and spread the word about CapCenter’s zero closing costs and zero hassle process in a fun and relatable way.

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