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Challenge

Among all the healthcare providers in Baton Rouge, none have really connected with locals to endear themselves in an honest, authentic, Baton Rouge way.

Solution

A television, print, outdoor and digital campaign captured the essence of Baton Rouge-the food, the celebrations, the lifestyle-illustrating how Baton Rouge General understands how to help you live happily, the way you want to, but just a little healthier.

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