There is no desired action without first having a crystal clear, bulletproof strategic plan.
This carefully thought-out plan must do more than just reach people. It has to connect and entice them to make a decision. Our guiding principle when it comes to strategic thinking is that there are no straight lines to follow.
The most interesting and groundbreaking insights always lie in the most unexpected places. And those are the places we love to seek out and find every minute of the day.