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Virginia Lottery Appoints NDP as Media Marketing Services Agency

NDP to provide media services, analytics for Virginia Lottery

NDP, a nationally recognized Richmond-based advertising and public relations agency with offices throughout Virginia, has been named the Virginia Lottery's media marketing services agency.

"We’re thrilled that the Virginia Lottery selected NDP as part of an arduous search," said Danny Fell, NDP’s CEO. “Our capabilities in media, digital and analytics made it a compelling choice and our statewide footprint gives us consumer insights throughout the Commonwealth to benefit the Lottery. Our team truly is ‘game for anything' and we’re excited the Virginia Lottery recognized our enthusiasm and passion.”

“The Virginia Lottery is excited to partner with NDP agency to help us reach new Lottery players as we kick off our 31st year,” said Virginia Lottery Executive Director Kevin Hall.

Since 1988, the Virginia Lottery has been producing fun and exciting games for Virginians to enjoy. With every game purchase, sales increase, and more profits can be turned over to the Commonwealth. Since 1999, 100 percent of the Lottery's proceeds have been distributed to Virginia's K-12 public education.

About Virginia Lottery

Now in its 30th year, the Virginia Lottery generates more than $1.6 million per day for Virginia’s K-12 public schools. Operating entirely on revenue from the sale of Lottery products, the Lottery generated more than $600 million for Virginia’s public schools in Fiscal Year 2018. For more info, visit our website, download our app, like us on Facebook, follow us on Twitter and Instagram, and check us out on YouTube. Please play responsibly.

About NDP

NDP is a full-service agency that makes a difference through creativity that inspires and changes behavior. Headquartered in Richmond, Va., NDP also has team members in Roanoke, Norfolk, Northern Virginia, Chattanooga, Boston and Los Angeles. The agency is proud to partner with clients like the Virginia Lottery, University Health System of San Antonio, Universal Fibers and The Jefferson Hotel to bring their brands, along with many others, to life.

For more information, contact us at info@ndp.agency.

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