By now you probably have seen or heard the news about a new independent healthcare company that has been formed by Amazon, Berkshire Hathaway and JPMorgan Chase. Essentially, the new organization is proposing an overhaul of the healthcare delivery system for its 1 million collective employees through technologically innovations, greater efficiencies, improved outcomes and cost reductions.
But what does that mean for your healthcare organization and your marketing function?
Susan Dubuque has written a smart response to the news and we’ve made the white paper available here.
Download the paper and discover:
- How healthcare marketers should respond
- How to apply population health principles in your organization
- How to convert your marketing skills to behavioral change skills
- And much more!
Also, stay tuned for an announcement the week of February 20 for a new book, Gearing Up for Population Health – Marketing for Change, authored by our own Susan Dubuque, to be released. If you are interested in obtaining a copy, click here.