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The Changing Face of Healthcare

By now you probably have seen or heard the news about a new independent healthcare company that has been formed by Amazon, Berkshire Hathaway and JPMorgan Chase. Essentially, the new organization is proposing an overhaul of the healthcare delivery system for its 1 million collective employees through technologically innovations, greater efficiencies, improved outcomes and cost reductions.

But what does that mean for your healthcare organization and your marketing function?

Susan Dubuque has written a smart response to the news and we’ve made the white paper available here.

Download the paper and discover:

  1. How healthcare marketers should respond
  2. How to apply population health principles in your organization
  3. How to convert your marketing skills to behavioral change skills
  4. And much more!

Also, stay tuned for an announcement the week of February 20 for a new book, Gearing Up for Population Health – Marketing for Change, authored by our own Susan Dubuque, to be released. If you are interested in obtaining a copy, click here.

 

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