Let's face it - not every ad is worthy of a Super Bowl spot. Nor should it be. So how do you stand out in the world of always-on, mile-a-minute, bombarding media messages?
Recently, we spoke with Jimmy Ashworth, executive creative director and Greg Zuercher, senior associate, to get their take on advertising, strategy, creativity and the upcoming Summer Olympics. What did we learn? Well, for starters, it's all about making a connection with your audience. Everything you do, whether it's a print ad, TV spot, or digital banner is branding and it should reflect your brand's personality.
Secondly, you can't expect to just say, "Eureka! Here it is!" Creativity is a process, and a complex one, that starts with drilling down on the fundamental brand values and how they connect with the audience.
Also, it's not easy to make it look simple. As Jimmy Ashworth states, "I think great advertising is really hard to execute. It just looks effortless when you see it: so simple, so beautiful, it makes you feel something but it definitely is not complicated."
Jimmy was also featured recently in Virginia Business magazine writing about creativity and advertising. Check it out here.
Click the button below to download a copy of the entire interview on understanding your brand and values, how to make your brand message stand out, the essentials of delivery and ... get 4 great tips on how to jump start your brand's messaging and creative. For ndp and our clients, we want to make sure that at the end of the day we do something together that contributes to the greater good. Grab a copy of it now!